The Coca-Cola Company Introduces Its New Campaign
TASTE THE FEELING. In 2016 The Coca-Cola Company began implementing a new marketing strategy called “One Brand”, reintroducing its many choices — including Coca-Cola Light, Coca-Cola Zero and Coca-Cola Life — to the world and uniting them under the Coca-Cola brand.
TASTE THE FEELING
In 2016 The Coca-Cola Company began implementing a new marketing strategy called “One Brand”, reintroducing its many choices — including Coca-Cola Light, Coca-Cola Zero and Coca-Cola Life — to the world and uniting them under the Coca-Cola brand. In line with that strategy, the company has now launched a brand-new marketing campaign called “TASTE THE FEELING”.
This new campaign opens a new chapter in advertising in the 130-year history of the Coca-Cola brand, bringing consumers and customers engaging stories that show how the uniquely refreshing taste of a Coca-Cola can make the simple moments of life more special.
